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SCHÄR IS AN EXPERT AND INDISPUTABLE EUROPEAN MARKET LEADER IN THE DEVELOPMENT AND MANUFACTURE OF GLUTEN FREE FOODSTUFFS! 

Schär is pioneering gluten free quality of life

Europe’s favourite gluten free brand started in a little chemist’s and health food shop in Meran/Merano in South Tyrol. Today we at Schär are your partner of choice for the ultimate gluten free diet and lifestyle. Every day, on your behalf, we put a huge amount of effort and commitment into research, education and other services concerning coeliac disease and gluten/wheat sensitivity.

The Schär brand was founded in 1922. It was initially a gluten free infant formula, produced by the Chief Medical Officer for Innsbruck, Dr. Anton Schär. When Ulrich Ladurner took over his parents’ chemist’s and health food shop at the age of 23, he was already interested in these gluten free products. He introduced them to the shop's range of products and eventually took over the entire brand in 1979. He believed in the potential of the products because he knew from conversations with his customers that there was no really suitable food for people with coeliac disease. From then on, he specialised in supplying gluten free foods, eventually launching the Schär brand on the market in 1981.

Gluten free foods revolutionise the market

35 years ago, the diagnosis rate for coeliac disease was comparatively low. The topic of intolerances was slow to become a hot topic. Interest in and the need to develop gluten free recipes grew in proportion to this development.

It is estimated that one in every 100 people is affected by coeliac disease. To this day, eating gluten free food is regarded as the only way of dealing with this intolerance. Previously, a gluten free diet was based on simple, naturally gluten free recipes made from rice, maize and potatoes. Schär gradually introduced gluten free products including a range of biscuits and gluten free flour to the shelves.

This was a kind of revolution for those affected and they gradually rediscovered their quality of life. Finally, someone was offering a proper solution: gluten free products that met their needs according to nutritional science. Schär continues to offer gluten free versions of popular conventional foods today. They come very close to these in taste, smell, appearance and consistency and fit seamlessly into today’s lifestyle. These products include healthy, gluten free convenience foods.

Külasta www.schaer.com

WHAT IS CELIAC DISEASE?

Celiac disease is caused by increased susceptibility to gluten which is contained by various cereals.

Signs of celiac disease
When something contained gluten is consumed, stomach starts to growl and ache. Stomach by bloat. Fatigue and weakness occurs. Typical symptoms are diarrhoea, weakness, weight loss, bloated stomach, stomach ace, vomiting, small height, especially for children. Not only children, but also adults suffer from this disease. Celiac disease manifests it differently for each individual.

WHAT IS GLUTEN?

Gluten is a protein found is some varieties of cereals. Gluten is also considered as a glue that binds the grain that has been milled into flour. Gluten has another typical characteristic: it makes thick bread and pizza dough springy. Therefore many food items contain gluten.

WHAT TO DO IN CASE OF CELIAC DISEASE?

If celiac disease has been diagnosed, there is only one solution: to avoid eating food items that contain gluten.

Only gluten free products are allowed to be consumed. Unfortunately, celiac disease cannot be treated with any medicines. However, the food is still tasty also without gluten. Such gluten free products are offered by the company Schär whose assortment of food products is qualitative and vast.

WHAT IS FORBIDDEN TO BE EATEN?

One definitely is not allowed to eat wheat, barley, rye, spelt, pizza, pasta, bread, muesli, pies and cookies, chocolate containing grain. One should be careful when eating sausages, ice cream and dried fruit. The ingredients of the product should be always taken into account, as many food items contain gluten.

WHAT CAN BE EATEN?

It is allowed to consume meat, fish, eggs, potatoes, rice, corn, millet, nuts, fruit and vegetable, milk, yoghurt, cheese, butter, honey, marmalade, fruit juice, lemonade, tea and special gluten free products.

Safe are those products which are marked with an indication: gluten free, as the gluten free products of Schär. Such products have special marks – crossed spikelet.

Schär

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